False Advertising

The advertisement read:
Giusto is a powerhouse. Its hefty, taut body holds bushes of ripe blackberries and hawthorn berries, warm spices like licorice and cedar, and a beautiful balance between velvety tannins and mouthwatering acidity. Full-bodied, earthy and concentrated with rich, sweet tannins that signify aging potential, this ever- popular selection delivers a lingering finish.

Imagine my chagrin on learning that this advertised item was merely a bottle of wine, and not a young woman. (The clerk at the store, when I telephoned to place an order, was less than understanding and at one point suggested that the police might have an interest in my call, or perhaps McClean Mental Hospital.)

Imagine a “powerhouse!” And although “hefty,” at least taut. Imagine a woman redolent of berries and spices in a “beautiful balance.” No doubt such a person would be “mouthwatering.” And wealthy and kind to boot (“rich and sweet”). Yet still unspoiled by all these wonderful attributes (“earthy”). And such a woman would not much lose her charms over time, having “aging potential” that is “lingering”.

I have decided to cease dating human beings and am building a cellar of fine wine. Although such wines are of course expensive, they are cheap as compared with actually courting and marrying a woman. And they never complain if I do not text or tweet. And if I am stuck late in the office they are nonetheless silently awaiting my pleasure when I finally do return to my home. And failure at sex is now a problem that is off the table; after foreplay with any decent bottle, I fall blissfully asleep without attempting to rally for a boffo finish.

And finally, wine is so politically correct. It can be of any color. It can come from any country regardless of politics, predominant religion, membership or non-membership in any trade alliance. Who ever rejected a wine because the country of origin had failed to pay its fair share of the costs of NATO? Yes, folks, I am a new man these days and, if at work on some mornings I seem a bit unfocused, I am sure you will support me in my quest for the proper work-life balance.

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